New Delhi: The Indian Luxury Expo to be held in Hyderabad from December 13 will be using mobile application for the first time to promote itself and reach out to the larger audience.
The expo is exclusively designed to bring various luxurious segments to the affulent Indian audience and a single and elite platform.
Hyderabad based firm Rev Media has collaborated with the Indian Luxury Expo to promote them through its Rev Eye mobile application.
Rev Eye is an augmented reality (AR) application connecting conventional print media to the unlimited possibilities of digital media where you can engage with your customers in real time.
It is designed to work with prints that are enabled by the application. Rev Eye content is published in posters, magazines, newspapers, product packaging, billboards and any surface with a printed form or pattern.
Augmented reality (AR) is cutting-edge technology that allows for a digitally enhanced view of the real world, connecting you with more meaningful content in your everyday life. With the camera and sensors in a smart phone or tablet, AR adds layers of digital information - videos, photos, sounds -and the rich content.
After downloading the mobile application Rev Eye, you might aim a phone's camera to an activated advertisement, and on the screen you'll see not just have the various images of a product but also all the relevant details about it.
Vishal Reddy, CEO, Rev Media said, "Brands are always looking for enjoyable and engaging advertising media to enrol customers. Rev Eye showcases how AR advertising has the potential to offer a hyper-targeted, full-immersion experience, unlike anything seen before. Rev Eye is fresh, intuitive, engaging, very personal and most of all natural.
Rev Eye gives marketers the power to drive precise, situation based content on the print ad and enable an instant purchase decision with easy call-to-action. We are turning your mobile device into an intelligent personal interpreter for brand collateral around you."
For the first time, all the promotional materials of the Luxury India Expo will be enhanced through Rev Eye application. Even the participants in the expo can experience the benefits of the application which aims to deliver the best of print and digital eliminating the gap between them. "We are also implementing AR advertising solutions for participating brands at the expo increasing brand engagement and providing metrics to continuously monitor and manage campaigns", added Reddy.
The expo shall act as a platform for the brands to exclusively launch and showcase their products to an elite and discerning audience of HNIs and UHNIs from across the country.
Some of the prominent brands that are participating includes Range Rover, Aston Martin, Polarise, Godfrey Cigars, Triumph, Esmario Marine, Mantri and Ramky. The expo shall feature brands from across all segments, including aircrafts, cars, bikes, yachts, homes, home decor, jewellery, couture, accessories, footwear, watches, fragrances, beverages, appliances, art and collectibles, banking, spa and grooming, travel, chocolates and gifting and more.
