LG, the tech giant which manufactures numerous smartphones, gadgets and home appliances, has been in the race to produce the best smartphones in the world. Competing with tech giants such as Samsung, HTC, Sony and Apple, LG seems to be heading towards the top without looking back. After the recent launch of the LG G Flex 2 and Urbane Android smartwatch, LG is now gearing up for the launch of the next high-end flagship smartphone, the LG G4.
However, this time, LG is doing something different as compared to other smartphone manufacturers—giving some away for free and a few others for a 30-day testing phase. That too, weeks prior to the actual launch of the device.
As part of its most ambitious smartphone introduction yet, LG Electronics India will select a handful of Indian consumers who will ‘test drive’ the new LG G4 smartphone weeks before its official launch. The G4 ‘test drive’ programme kick started in India from April 15, 2015.
Participants will be selected from applicants based on their entry responses. Individuals can increase their chances of being selected by sharing their application experience on social media platforms such as Facebook and Twitter. Once selected, participants will be given an LG G4 for up to 30 days to experience its unique design and features, including its personalized UX, high performance camera and impressive display for sharing online. Participants will be given various assignments to carry out over the course of their experience and prizes awarded.
About the programme, Mr. Amit Gujral, Marketing Head, LG Mobiles India said, “A smartphone doesn’t solve its purpose if it tops all the speed and benchmark tests but fails to satisfy the consumer needs. Realizing this, LG India is bringing this exciting and unique way to get our most important mobile product of the year, the LG G4, close to the consumers. I hope that the consumers like this offering by LG and participate in large numbers in this programme.”
The consumers who are interested in participating in this programme are encouraged to check the LG India’s website (www.trylgg4.in) and social media pages (www.facebook.com/lgindiapage, www.twitter.com/lgindiatweets) for more information.
