Thiruvananthapuram: Fish-lovers in Kochi and Thiruvananthapuram had a bonanza on Wednesday when one of the online fish portals www.freshtohome.com came out with a unique offer on attaining one lakh customers. The offer had fishiterians lap up a kilo of small sardine for one rupee when the listed price was Rs149 per kilo.
The offer from the Bengaluru-based portal was valid only for Wednesday. Mathew Joseph of the portal said the fish was procured from Arthunkal in Alappuzha district.
Meanwhile, another online fish venture, Daily Fish under Baby Marine Eastern Exports too watched the business strategy of their rival with awe and said its worth emulating. “We at Daily Fish had come out with an attractive scheme for our customers lasting for five days during our anniversary last month. We offered 15 per cent discount on the fifth day along with several other incentives,” said Alex. K. Thomas, Daily Fish managing director and chief strategy officer of BBEE.
