Samsung has announced that it has installed its first ever commercial cinema LED screen at Lotte Cinema World Tower in Korea. Designed as a High Dynamic Range (HDR) LED theatre display, the cinema LED screen creates a more captivating and vibrant viewing experience through next-gen picture quality and true-to-life audio thanks to collaboration between HARMAN and Samsung Audio Lab.
“Through sharper and more realistic colors, complementary audio and an elevated presentation, our Cinema LED Screen makes viewers feel as if they are part of the picture,” said HS Kim, President of Visual Display Business at Samsung Electronics. “We are excited to partner with Lotte Cinema to bring this technology to theater-goers, and look forward to continuing to shape the cinema of the future.”
Stretching nearly 10.3m (33.8ft) wide in size, the cinema LED screen accommodates a variety of theatre configurations. The display brings the visual power of HDR picture quality to the big screen, and enlivens content with both ultra-sharp 4K resolution (4,096 x 2,160) and peak brightness levels (146fL) nearly 10 times greater than that offered by standard projector technologies.
To go with the stunning video technology within the ‘SUPER S’ theatre of Lotte Cinema, Samsung has paired its cinema LED screen with audio technologies from JBL by HARMAN. “‘SUPER S’ theater is a new paradigm of movie screening,” said Wonchun Cha, Lotte Cinema CEO. “We look forward to working with Samsung to introduce new, high-quality technology to the movie industry in the future, and we are excited to drive customer satisfaction through an improved viewing environment that brings a variety of content to life.”
Prior to its commercial debut, Samsung ran the cinema LED screen through a series of the industry’s most rigorous tests to validate its performance and presentation. In May 2017, the cinema LED screen became the first product to achieve full compliance with the highly-esteemed Digital Cinema Initiatives (DCI) theatre technology standards prior to its commercial release.
