New Delhi: With Prime Minister Narendra Modi himself leading the way on the social media, digital volunteers recruited during UPA regime to promote government viewpoint on the Internet will now be utilised by the ruling NDA to create awareness regarding its programmes.
And learning from the UPA government’s mistakes these volunteers would also be used to seek a feedback from people active on the social media.
The UPA government had recruited digital volunteers during the fag end of its tenure to propagate government views on the social networking sites like Twitter and Facebook.
The New Media Cell of the Information and Broadcasting is heading this strategy. The tech savvy government is understood to be actively monitoring the social media presence of various ministries and sharing of ministry’s content packages.
