Filmmakers are coming up with innovative ways to promote their films. The whole enterprise is becoming much more interactive, with filmmakers wanting their products to be visible to viewers on their mobile phones and web portals.
Cashing in on this wider approach, Lingusamy’s next film, Anjaan, is attempting to capture the hearts of youngsters by launching a game in tandem with the film.
The plan is to launch it in a suitably grand manner on Suriya’s birthday, July 23.
Sources say that unlike other low-budget gaming applications, Anjaan will actually be a great experience.
One of the producers of the film, Dhananjayan Govind of UTV Motion Pictures, says, “We are planning to release the Anjaan video game this month on Suriya’s birthday. The game is very similar to the theme of the film and the story line. It will be action-based since the movie is a commercial action film. I have already watched the trailer, and I am sure the actor’s fans would love it too.”
