Telangana and Andhra Pradesh are still seeing very high sales of saris
Picture used for representational purpose. (Photo: DC/File)
Mumbai: According to the latest finding, the maximum number of women who wear saris are from Andhra Pradesh and Telangana, especially the rural parts of the two states.
The money spent on saris, both urban and rural, is also on the rise in AP, Telangana, Kerala and West Bengal. While it might seem like a difficult task to pinpoint which part of the country actually loves wearing saris the most, designers explain why the findings make sense.
Hyderabad-based designer Gaurang Shah is synonymous with saris. His handwoven garments have been worn by the likes of Vidya Balan, Sonam Kapoor, Kiran Rao and Kirron Kher. But the designer confirms that majority of his clients are from Telan-gana and AP. “Oh definitely! The maximum number of clients shopping for my saris are Telugus; and the age group varies. My clientele spans ages 21 to 60,” says Gaurang, who feels that the different textures, patterns, colours and weaves enable people to keep experimenting with different looks.
“Moreover, once a girl gets married, especially among Telugus, saris are considered to be the best option when attending different functions,” the designer adds.
“It’s elegant, stylish, and comfortable; no matter what age group you fall into, you can mix and match; like team it up with a sexy blouse or wear jewellery that can give you a regal look. So it’s really no surprise that Andhra and Telangana have the maximum number of women wearing and spending on saris,” he adds.
Another city designer, Sagar Tenali, says, “There is a strong reason why people down South prefer saris as compared to the popular trend of salwar-kameez up North, the weather. It is warmer here, so women opt for saris that are comfortable, don’t stick and are easy to maintain. When it comes to salwar-kameez, you have the lining, embroidery, dupatta etc. to take care of; with saris, it’s just one long fabric. Moreover, designers such as Tarun Tahiliani have come up with Westernised saris like the pre-stitched saris, so women belonging to any age group can wear them with ease,” he says.
Designer Shashikant Naidu feels that it has a lot to do with tradition and cultural beliefs. “A young woman grows up wearing a half sari and, the way I see it, they graduate to wearing a sari. You will always find at least one sari in every girl’s wardrobe here. That’s how it is in Andhra and Telangana, the culture has always been of wearing saris. Women do wear salwar-kameez and Western wear, but sari is an evergreen choice, it can never go out of fashion,” he says.
( Source : dc )
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