Mumbai: Hrithik Roshan and Katrina Kaif starrer ‘Bang Bang’ is on a high with the film cashing in huge numbers at the box office. The film went on to gross 175.61 crore worldwide in four days. It’s the second biggest opening of 2014 after ‘Singham Returns’ and is also the third biggest non-franchise film opening after ‘Chennai Express’ and ‘Ek Tha Tiger’.
The makers have stunned everyone with their innovative promotional strategies, be it launching their own game, toy guns for kids, clothing line or the famous ‘Bang Bang’ celebrity dares. Now that the film has released, the makers are also reaching out to the inside the cinema hall, in an innovative manner.
On Sunday, at INOX mutiplex in the suburbs, while watching 'Haider', the audience were in for a 'sweet' suprise. During the interval, patrons were offered complimentary cups of ice creams at their seats, part of ‘Bang Bang’ promotions. There was a tie-up of this specific ice cream brand with the film and so this execution was done at select multiplexes.
On contacting the multiplex, the staff confirmed that as a part of promotional strategy, all shows held after 7:30 pm were offered free scoops of ice-cream.
For those who are heading out to watch the intense ‘Haider’ movie, get a taste of ‘Bang Bang’ out there.
