Teen heartthrob Shantanu Maheshwari launches his own range of merchandise
22 Jan 2015 9:47 PM IST
The actor speaks to us about the line of products
Mumbai: Shantanu Maheshwari, heartthrob of teens across the country, with his youth show, ‘Dil Dosti Dance’, has become the first actor to launch his own range of merchandise, for fans.
Shantanu speaks to us about the line of products that include everything from pillows to bookmarks, mugs T-shirts and mouse pads.
How did the idea of launching your own merchandise come up?
The idea is not mine, it’s my team who came up with the idea of Teen Sensation India and I’m honoured that they choose me as their first face.
Have you been a fan of any brand or celebrity merchandise yourself?
I was not even aware of any such concepts. I heard it for the first time now and really liked it.
How do you handle the pressure of youth treating you as an icon?
It feels very nice to be loved my young viewers but I don't really feel any pressure.
With D3 having ended, what kind of a show are you looking at next?
Ideally something related to dance will be great. I want to explore try different concepts on TV.
How do you plan to promote your brand?
Teen sensation India will decide how to promote it. I’m just trying to get the word out there to help TSI as I feel it’s a great initiative, so I'm reaching out to my fans and audience to spread the message to them.
( Source : deccan chronicle )
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