Online wedding invite designers and candid photographers are professionals who are in demand now
Shivika and Vipin pose on a yatch for their engagement photoshoot. (Photo Credit: Joseph Radhik)
the great Bengaluru monsoon wedding is in season! And like everytime, this year’s weddings are even more flamboyant, with twists that are as interesting as they are ridiculous. From hiring one celebrity choreographer to direct just the couples’ dance at the sangeet and another for the choreography of the rest of the family, to requesting for elephants for the baraat, to demanding transparent tents to get married in while the rain patters down visibly, the Bengaluru wedding has given birth to some over-the-top trends this season! Of the crop of new functions that have emerged in the traditional wedding, a few have given rise to some savvy professionals with rather specialised functions.
Occupations like honeymoon planner, online wedding invite designer and candid photographer (a function independent of the ‘official’ wedding photographer), are greatly in demand now. Chetan Yallapurkar, who founded the honeymoon planning company Honeymoon Havens says, “Earlier, couples got married early and had no money when they got married. So they never thought much bout the honeymoon. Now, urban couples have incomes, marry late and treat the honeymoon like a holiday. The demands that we get are quite enormous — I remember this one guy who planned an entire Valentine’s Day for his fiancée for Rs 9 lakhs!”
With Facebook, Instagram and other networking sites, the photographer is more important than ever. Taushik Mondal, of the Tau and Aaron photography company specialises in candid photography. He says, “Couples hire us to take those pictures that the official photographer would not. Another new trend is the pre-wedding photoshoot – which couples innovatively use for websites that are devoted to their wedding!”
Inspired by all the wedding blogs and pinterest boards, today’s bride and groom are a formidable force to reckon with, agrees Divya and Vithika of the wedding planning duo DivyaVithika. “Demand for clear tents, elephants, tigers, snakes, snake charmers and a ten feet high revolving stage with a CGI depiction of a waterfall around – we have heard it all. All these are really requests made by NRIs who wish to take in as much of the traditional element as possible through their wedding.
This is why we have several vendors at hand. Also, people are so busy doing out of station jobs that they literally have no time to prepare a wedding. In these situations, a choreographer could shoot a video of the dance step and send it to the couple. Specialisation is not necessarily a bad thing. We remember once, we found a man who was perhaps the only painter in the city to draw a Ganesha on a wedding invite – a Ganesha that was so exquisite, that people ended up framing it!” say the duo.
( Source : deccan chronicle )
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