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Indian Idol singer hums for ad jingle

Ranita was in for surprise when Salim Merchant offered to utilise her voice for an ad jingle

Indian Idol Junior contestant Ranita has been garnering much praise for her performances on the show, but the nine-year-old was in for a surprise when Salim Merchant, a judge on the show, offered to utilise her voice for an advertisement jingle. Salim decided to surprise Ranita and led her to a recording studio blindfolded, only to tell her there that she was chosen to sing for a commercial
advertisement.

He said, “Ranita’s talent amazes me. She is one of the youngest contestants on the show and I think she is truly blessed. There is sincerity in her voice. We (Rajat Dholakia and I) were looking for a voice for the ad jingle. Besides being judges on the show, I think it is our duty as mentors to give them the right platform and an opportunity. I didn’t have to think twice before casting her as the singer for the jingle.”

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