Resul Pookutty behind Jazbaa’s motion poster

The motion poster of Jazbaa, launched on August 15, has been receiving a lot of reactions from fans. Academy award-winning sound editor Resul Pookutty is the man behind the sound design of the poster. It may last just a few seconds but director Sanjay Gupta is all praise for the man. “We were clear from the beginning that sound will be given as much emphasis as the visuals. My editor Bunty Negi and I sat with Resul to listen to the 100 track options that Resul had put together. We had to listen to each one and choose. We wanted the motion poster to be as big as the promo. Everyone from Aishwarya Rai Bachchan to Irrfan Khan loved the final version and we were glad that we went the classic way rather than resorting to gimmicks for promotion.”