New Delhi: The Prime Minister’s Office is understood to be closely monitoring the mainstream media and social media for coverage and outcome of each major event that has participation of Prime Minister Narendra Modi.
Detailed compendiums are being prepared by the information and broadcasting ministry for each important event giving the exact details of amount of coverage in print media and electronic media, along with their clippings. As part of social media monitoring of such events, the PMO is also sent details of trending topics, number of tweets on micro-blogging site Twitter and number of likes on government Facebook pages. Among the programmes for which these details were recently sent to the PMO were one year celebration of the Modi government, International Yoga Day celebrations and launch of Skill India programme.
Apart from monitoring private newspapers and electronic channels for coverage of these events, these compendiums also clearly mention the amount of coverage enabled by national networks, All-India Radio and Doordarshan. A detailed status report of PIB websites, Twitter handles and relevant ministry’s social media platforms is also sent to the PMO, sources said.
It is understood that the Prime Minister has a hands on approach and wants to be involved in such programmes, which includes seeing the outcome of the advertisement and mass awareness programmes. It is also learnt that the Prime Minister has also reviewed the advertisement campaigns being launched for several of the programmes that are considered close to his heart.
Sources stated that, under the Modi government, in an effort to keep a check on the performance of the field publicity groups of the I&B ministry, GPS tracking system has been installed on these vehicles. Sources stated that this has been done to ensure that the vehicles visit the designated spots and perform the public awareness tasks that have been earmarked for them.
