NEW DELHI: Even as the government and yoga guru Baba Ramdev fight it out over the Patanjali instant noodles, the RSS has once again embarassed the Centre by publishing heaps of praise about the Made in India products by Baba Ramdev in its mouthpiece, Panchjanya. Citing that Ramdev has given a tough competition to other multinational companies by introducing noodles in the market, the article goes on to say that Ramdev’s aata noodles and other products have put these companies to the test.
“Swadeshi ko badava dene mein sabse ahum bhumika yog guru swami Ramdev ki rahi hai. Patanjali ne bazaar mein aata noodles utar kar nami kampaniyo ka karobar seemit kar diya. Aaj Patanjali dwara nirmit swadeshi khadya vastuyo ki mang badd chuki hai...” (Ramdev has played a vital role in promoting indigenous products. Introduction of Patanjali’s aata noodles has led to limiting the business of these multinational companies. Today the demand of these Made in India products have gone up immensely),” the article-”bazaar mein brand bharat ka danka” says. This is, however, not the first time that the RSS has put the government on the spot. Earlier, the publication of a map in RSS mouthpiece Organiser, depicting a part of Jammu and Kashmir as part of Pakistan, had evoked consternation in the Parliament.
The recent article cannot be ignored as the government and Baba Ramdev were seen at loggerheads with each other after the government’s undertaking- Food Safety and Regulatory Authority of India (FSSAI) had said that Patanjali instant noodles brand launched by yoga teacher Ramdev had not obtained mandatory product approvals from the Authority. According to the FSSAI the license issued to Patanjali Ayurveda Ltd, Patanjali food and herbal park was for manufacturing range of products. However, it did not include noodles.
Shantanu Gupta, who handles Ramdev’s social media said the RRS has recognised and are satisfied that there is someone from a humble gurukul background who can give competition to these multinational companies. “They have been writing about Baba Ramdev and his Swadeshi movement. It is the only brand which is giving tough competition to the biggies and that has been recognised in the article,” he said.
Ramdev’s spokesman S.K. Tijarawala said, “The government was confused about the guilelines. However, we have provided the details and they are satisfied now. The article in the RSS’s Panchjanya has rightly pointed that when we have all the expertise present in our country why should we be dependent on these multinational companies. We are making world- class products, our aata noodles are safe, healthy and economically priced. We should push for out Indian products rather than buying expensive foreign made products,” he told this newspaper.
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