Apple knows how to create a demand buzz in the market. Four days after the company launched its new range of iPhones- the 5S and 5C in India, trade circles are abuzz about the trouble that several IT and Telecom retailers are due to their inability
Bharti Airtel has offered the iPhone 5S and 5C to Indian customers with monthly rental plans that it said would effectively reduce the cost by Rs 12,000 over a year. Airtel is offering a 50% discount on monthly rental plans beginning at Rs 300 and
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Of the two new phones, it is the iPhone 5S that is facing a supply-side crunch in the retail market. Mehta said the delays are a ‘trick’ that Apple always plays over the first 10-15 days in order to retain the buzz for a longer period for its
Even iPhone Gold (64 GB) appears to have hit a chord in the corporate space. Kaustav Kulkarni of Fusion Software and Systems in Mumbai said the response from education and corporate segments has been sensational and sees more demand for the iPhone
Reports say that the current demand is driven largely by existing iPhone users who want to move up from the iPhone 4S or earlier models. Thus, the other smartphone brands are suffering as customers are giving added importance to iPhones. “We
Prior to the release, retailers had pre-booked as many as 70 iPhones, but have only managed to deliver 25 cases to their customers. The shortage of devices supplied by the manufacturer means that distributors are in no position to release the
Several retailers said that the Cupertino-based IT giant had not supplied too many phones to the small IT and Telecom retailers. Trade circles estimate the total number of iPhone 5S phones to be in the region of 6,000 units. (Picture: Customers
The iPhone 5S and 5C which hit the Indian retail market on November 1, are in short supply, with traders suggesting that the extremely low numbers distributed to retailers could actually be a part of the company’s strategy to keep the buzz going.