Sachin's farewell Test garners maximum TRPs
Tendulkar's 200th Test against the West Indies has emerged as the highest rated Test match on television in India in the past eight years.
Mumbai: Batting legend Sachin Tendulkar's 200th Test in his farewell series against the West Indies has emerged as the highest rated Test match on television in India in the past eight years.
The match at the Wankhede Stadium here garnered 1739 average TVTs which remain unmatched since 2005. The two-Test series was showcased on Star Sports 1, Star Sports 2 and Star Sports HD1 in English while Star Sports 3 showcased the match in Hindi.
The series was also streamed live on www.starsports.com.
Star Sports network channels together had the maximum channel share across all genres during six playing days of the Test series. www.starsports.com attracted 3.5 million visitors during the two matches.
"We are delighted with the ratings. We are humbled that maestro's farewell series was played on our network and wanted to give him a befitting farewell. I am happy to note that cricket fans have appreciated our efforts," said Nitin Kukreja, Head of Sports Business, Star India.
"Our strategic investment in the Hindi language feed over the past year or so is now paying us huge dividends. We will continue in our endeavour to promote sports culture in the country," added Kukreja.
The sports broadcaster launched a 360 degree initiative involving interesting programming, innovative production, disruptive marketing to add buzz around Mastero's farewell series.
The broadcaster launched as many as three high-quality programs to engage deeper with the cricket fan who was immersed in Sachin mania.