Facebook loses 11 million users since 2011
Over 11m teenagers and college students have left Facebook since 2011, an analyst claimed on Thursday.
New York: Over 11million teenagers and college students have left Facebook since 2011, an analyst claimed on Thursday.
Digital consultancy iStrategy Labs on Thursday released a study it says uses data from Facebook’s own Social Advertising platform to come up with the shocking figures.
Experts believe that young people are increasingly abandoning the site to turn to apps such as WhatsApp, Snapchat and others.
According to iStr-ategy, Facebook has 4,292,080 fewer high-school aged users and 6,948,848 college-aged users than it did in 2011.
Late last year Facebook shares went on a 24 hour rollercoaster after the company's chief financial officer admitted that teenagers are losing interest in the site.
However, Facebook did not release official figures about the current number or users who are teenagers or how substantial this drop was.