Bengaluru girl gets rights to market Lionel Messi’s merchandise
There was no better hero to mark our foray into the global market than Leo Messi
Bengaluru: After bagging exclusive rights to market Lionel Messi’s merchandise, Collectabillia managing director Anjana Reddy was all smiles.
“Having worked with some of the biggest names in India over the last few months, we have the knowledge, expertise and confidence to start working with global heroes, and there was no better hero to mark our foray into the global market than Leo Messi,” she said.
“The last time I stepped into India, I was overwhelmed with the warmth and passion this country showered on me. India left its famously lasting impression and with that lingering memory, my family and I have always wanted to develop an association with the country. Collectabillia will provide the perfect platform to keep growing the brand and they will also help us creating an opportunity to connect with the fans globally through those accessories. I hope fans will enjoy what we have in store for them,” Messi said on his association with the remarkably young and highly achieving company.
With the accessories scheduled to be available by mid April, Collectabillia has been working alongside football merchandise pundit, Edward Freedman, the man behind the globalisation of the Manchester United brand, to review designs, packaging and final retail plans for these cutting edge accessories. Each design will be unveiled later, support the global Messi insignia and be accompanied by a certificate of authenticity.
Collectabillia currently boasts a power packed list of celebrity associations that include being the official merchandise partner to Sachin Tendulkar, Virat Kohli, Sir Viv Richards and chess GM Vishwanath Anand among others. Collectabillia’s partnership with iAccy, will allow them to retail one million pieces across 80 countries.