Election 2014: Left swings right into YouTube campaign

Coimbatore: Comrades are campaigning through YouTube and Face book too. Never mind even if they are interactive platforms of multinationals.

An eight-minute ‘You Tube’ video campaign of CPI (M) will now take a walk into the households in Coimbatore. The video will make rounds on the Facebook too, garnering support for the CPI(M) candidate in Coimbatore, P.R. Natarajan. Created by party workers, the video will highlight the achievements of  Natarajan, the sitting Kovai MP.

“This is a new step we have taken to use technology for campaigning in Kovai. We believe it will have a good reach as every household in the constituency will have a chance to watch the video, before they cast their votes,” Natarajan told Deccan Chronicle here on Wednesday.

The video campaign will take off shortly as it is in the final stages of making. The party workers will take laptops and play the video to every family. Thinnai koottangal (meetings at select location in an area) will be arranged where all will be shown the video. Colleges will be visited to canvas for students’ votes.

Natarajan said that the party workers will sit at each house and spend 10 minutes, show the video and solicit their votes.

“Natarajan has built 30 samathuva koodangal for Dalits in city, as they are still discriminated in society. The video contains all such achievements. For instance, the new train services, permanent employment for daily wagers, compensation for land owners who gave lands to Bharathiar University (BU) and the 20 percent reservation at the ESI Medical College for children of workers,” said advocate A. Karim, the party’s advocate wing member.

The party will also use the conventional street play method to reach out to people. Natarajan has also kick-started lunch meeting with workers in companies where CITU and AITUC unions were present.

“We have also arranged for family meetings. Each family will be visited by the union leader, who will explain the political situation and why the Left should be supported.  This will educate women folk, who will carry the message to the workplaces they go,” Natarajan said.