AIADMK excels in e-campaigning space

Chennai: The AIADMK's meteoric rise in popularity in the e-campaigning space has taken everyone, including national and regional parties, by surprise.

An analysis by Alexa.com, an Internet ranking website, shows that AIADMK's two-month-old website stands at 18,853.

The DMK was the first amongst the Dravidian parties to announce the formation of an Internet wing in the party in September last year. The AIADMK, a late entrant though, seems to have surpassed not just the DMK, but also other parties in a short time.

Experts in the social media field attribute this meteoric rise to chief minister and AIADMK supremo J. Jayalalithaa's well-crafted and integrated strategy.

“Though they (AIADMK) might have joined the fray only in February this year it could be well deciphered that several months of home work in planning and meticulous implementation has gone behind it,” Mr Valavan, chief executive officer of MobiledIN a digital marketing company, said.

The AIADMK's website has its visitors viewing at least five webpages on an average and the average time spent by a visitor on the website is nearly six minutes.

The official website of the BJP has only 2.44 page views per visitor, with only three minutes being spent on the website. The Congress has a similar number. The AIADMK supremo ranked number one, pushing US President Barack Obama to  second place during this period on Topsy sentiment analysis.

AIADMK's Facebook page, launched in late February, has about 50,000 followers. The FB page has been very active with several conversations around Ms Jayalalithaa's election campaign speeches and achievements and her prospects of becoming the next Prime Minister.

Yet another pioneering initiative that the AIADMK undertook was Amma's voice, a dial-in service with Ms Jayalalithaa's voice.

Anyone who could not attend or listen to her election speeches could dial in to a specific mobile number and listen to her short election messages of about 30 seconds.