Omnicom, Twitter sign $230 million mobile ad deal

Mumbai: Omnicom Group Inc's media services division signed a deal worth $230 million with Twitter Inc that will integrate Omnicom's automated ad buying unit Accuen with Twitter's mobile ad exchange MoPub.

The two-year deal will lock in ad rates and inventory access for Omnicom agencies and will also give Omnicom a ‘first look’ at new ad units and opportunities being developed by the micro-blogging site. "This is the first holding company agreement we've done on the mobile ad exchange side," Adam Bain, said Twitter's President of global revenue.