'Bloggers' championship to raise World Cup fever

New Delhi: As soccer stars fight it out on the field in the World Cup in Brazil, football bloggers are also competing in the virtual world in a unique World Cup of their own. A networked community of bloggers managed by Tangerine Digital announced the launch of Football Bloggers World Cup in India. The championship will take place between 32 football bloggers, divided into eight groups, and top two from each group after the league stage, will qualify to the knockout stages.

The teams will compete against each other on the basis of their quality of blogs, impressions made per blog and reach. Regular articles by these bloggers on Football World Cup will enkindle the football passion in digital and social media savvy youth of India. Each round will be evaluated by a jury of selected media persons who will screen all articles written by the bloggers about football. The entire duration of the tournament will be a month and on August 16 the winners be felicitated at a grand event in Delhi. Blogmint will award top 3 bloggers and also award Golden Boot and Golden Ball as special prizes.

Commenting on behalf of Blogmint, Seeraj Katoch, Chief Operating Officer, Tangerine Digital stated, "As a company, we've always loved sports. Since we work so closely with bloggers, this idea of Bloggers Football World Cup was seeded to further enhance the exhilaration of football fans." "We wanted to get something thrilling to our audience and the world cup is a great amplifier.  We have also empanelled an esteemed jury of media persons to evaluate all teams for a fair final."