Sony launched a new camera in the Cyber-shot RX100 series

Mumbai: The Cyber-shot RX100 III’s decent lens and speedy image processor is complemented by a retractable OLED Tru-Finder with ZEISS T coating, enhanced movie features and a 180-degree tilting LCD.

Brighter and wider than before, the ZEISS Vario-Sonnar T 24-70mm F1.8-2.8 lens captures everything from expansive landscapes to soulful portraits. Thanks to a large F2.8 maximum aperture at its telephoto end, subjects stand out crisply against smooth background bokeh. The lens’s light-gathering power also allows faster shutter speeds to freeze fast-moving subjects. A built-in 3-stop (1/8) Neutral Density filter gives even more creative flexibility with sun-drenched exteriors or intentionally-blurred shots of moving water.

Another awaited feature to Cyber-shot RX100 III is its high-contrast retractable OLED Tru-Finder that offers bright, detailed viewing with the camera held to your eye. The viewfinder’s optical surfaces include a ZEISS T coating that reduces reflections and delivers corner to corner clarity. There’s also a handy eye sensor that automatically switches between viewfinder and monitor display.

The Cyber-shot sports a 20.1 megapixel 1.0-type back-illuminated Exmor R CMOS image sensor.

Offering excellent low-light sensitivity and low noise, the sensor is complemented by Sony’s latest-generation BIONZ X processing engine. Three times faster than its predecessor, it powers detail reproduction technology for natural reproduction of fine textures, diffraction reducing technology for enhanced quality at small apertures and area-specific noise reduction that maintains clarity in dimly-lit regions of indoor and night-time shots.

The RX100 III now supports the efficient XAVC S format. Based on the professional XAVC standard, it records Full HD video footage at up to 50 Mbps with minimal artefacts and noise – even with busy, movement-packed scenes. HD footage can be recorded at 100 fps in XAVC S mode for silky smooth slow motion replays via an application like Sony’s PlayMemories Home application.

Handheld video footage is even more of a pleasure to watch with Intelligent Active Mode that minimizes the effects of camera shake. Frame analysis technology and 5-axis stabilization are combined for the first time in the RX100 series, ensuring steadier movies even when you’re walking along.

A newly-added 4K still image output allows photo viewing on 4K TVs.  High-resolution images can be transferred via HDMI or Wi-Fi, with support for Triluminos Colour assuring opulent tones and textures on compatible BRAVIA TV models.

Despite its diminutive size, the camera inherits several movie functions from Sony’s professional camcorders. There’s a clean HDMI output, allowing Full HD footage to be stored on an external recorder. ‘Zebra’ patterning on the LCD and in the viewfinder helps identify brightest areas in a scene, and dual video recording  simultaneously stores small MP4 format files alongside top-quality AVCHD /XAVC S files.

Selfie fans will welcome the 3.0-type Xtra Fine LCD that now flips up 180 degrees for effortless arms-length portraits and is also very useful for shooting from either high or low positions.

Making its debut in the RX100 family, PlayMemories Camera Apps boosts your photo experience with a growing range of free and paid-for apps. It’s easy to enhance your photography with a choice of creative effects and filters, utilities and more and the integrated NFC/ WiFi connectivity ensure an easy customer experience.

Also, functions can be assigned to the new Custom button or control wheel to suit individual shooting styles. The control ring and function button can also be customized for fumble-free access to frequently-used settings.

RX100 III will be available at an MRP of Rs 54,990 at all Alpha Flagship Stores, Sony Center and select retail outlets across India. 

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Video Courtesy: Sony, YouTube