ASUS launches ZenFone series and Fonepad 7 in India

New Delhi: ASUS on July 9 announced the launch of ZenFone Series and Fonepad 7 for the Indian market in New Delhi. During the event, ASUS CEO Jerry Shen introduced the ZenFone and the ASUS ZenUI mobile interface. "We are very excited to bring this premium luxury to consumers in India. When we set foot on this journey in search of incredible, we aimed to create the most extraordinary phone for everyone to enjoy. It fulfills every aspect of our Customer Happiness 2.0: Beauty, Sound, Touch, Heart, and Ubiquity,” said Jerry Shen. Bollywood star Arjun Kapoor was also present for the launch.

ZenFone, is available in a wide range of sizes and colors. All ZenFone models come with ASUS ZenUI, the brand new mobile user interface with over 1,000 enhancements.

The latest generation of ASUS Fonepad 7 is a portable 7-inch palm-sized Android tablet designed with narrow bezels to maximize viewing experience. The Fonepad 7 fully supports the Android 4.4 Kitkat upgrade.

 ASUS Corporate Vice President Eric Chen added, “We believe the ZenFone and Fonepad 7 will be top smartphone choices for consumers throughout the country. We will be backing the launch of the series with an increasing presence in India as we plan to expand the number of local ASUS stores to 200 this year.”

 “Intel is proud to join ASUS on the Zenfone journey in India with our Intel Atom processors and Intel XMM 6360 communications platform. The Zenfone offers an incredible user experience at an affordable price, and that will be a compelling proposition for consumers in India which is witnessing steady growth in the Smartphone and Phablet segments.” said Debjani Ghosh, Vice President Sales and Marketing Group, Managing Director, South Asia, Intel.

ZenFone 4

ZenFone 4 has a 4-inch display and a 1.2GHz Intel Atom Z2520 processor with Quad-Thread Hyper-Threading Technology. It features two built-in cameras, a lightweight 115g slim line design, and is available in fun colors (Charcoal Black, Pearl White, Cherry Red, Sky Blue, Solar Yellow).

It is available in market at an MRP of Rs 5,999.

ZenFone 5

ZenFone 5 has a 5-inch IPS panel that delivers a 1280x720 HD resolution in a design that tapers to a minimum thickness of just 5.5mm.

ASUS PenTouch and GloveTouch technologies increase ZenFone 5’s display sensitivity, allowing users to operate with any stylus or even a gloved hand.

ZenFone 5 has a fast, energy-efficient Intel Atom Z2580 2GHz processor and features an 8MP PixelMaster main camera with image stabilization. A backside-illumination sensor and wide-aperture f/2.0 lens.

PixelMaster’s Low-Light Mode measures available light and intelligently adjusts the pixel size to increase light sensitivity by up to 400 percent. ZenFone 5 is available in four brilliant colors: Champagne Gold, Pearl White, Cherry Red, and Charcoal Black.

It is available in the market at an MRP of Rs 9,999.

ZenFone 6

ZenFone 6 offers an HD display that measures six inches across, diagonally. Like ZenFone 5, the ZenFone 6 display features GloveTouch and PenTouch technologies, which allows users to operate the device with gloved hands or any stylus. It also has a powerful Intel Atom Z2580 2GHz processor.

The large screen of the ZenFone 6 is complemented by ASUS SonicMaster audio technology with virtual surround sound via headphones. ZenFone 6 also includes a 13MP main camera with exclusive ASUS PixelMaster technology, and a 2-megapixel front camera for clear and sharp selfies or video calls.

ZenFone 6 is available in four vibrant colors: Champagne Gold, Pearl White, Cherry Red, and Charcoal Black.

It is available in the market at an MRP of Rs 16,999.

ZenUI

ZenFone 4, 5 and 6 all feature the new user interface from ASUS: ZenUI. ZenUI even includes free open messaging, powered by Omlet Chat on the Omlet Open Messaging Platform. This messaging tool allows users to share almost any kind of content easily with anyone on any phone—all without racking up charges associated with sending traditional text (SMS) or picture (MMS) messages.

ASUS has also added enhanced Android apps to every ZenFone device, making life even simpler for users. For example, in the web browser, Smart Reader Mode automatically adjusts the background tone to reduce eye strain, while the Gallery app facilitates enhanced online synchronization.

ASUS Fonepad 7

ASUS Fonepad 7 features a 2X2 Intel Atom Multi-Core Processor 1.2 GHz with Intel Hyper-Threading Technology. And Fonepad 7 is built to last: Take it to go for 10 hours of 720P video playback or 30 hours of 3G talk time.

Upgradable to Android 4.4 Kitkat, it also features a MicroSD slot for an additional 64GB of storage, and a Dual SIMport.

It is available in white, blue, black and red.

The ASUS Fonepad 7 features rounded edges and a streamlined chassis with a glossy finish. The Fonepad 7 is 110mm wide and sports a dual camera.

Specifications: