Homemakers make the most on net

New Delhi: Baking a cake in a coffee mug  within a few minutes is not something everybody is familiar  with, but a quick online search throws up plenty of such  recipes, which delight cooking amateurs and seasoned chefs  alike.

 

More Indians search for “How-to” recipes online and the  country is pegged number one among those viewing cooking  videos according to video sharing site YouTube, which lists  food among its top five popular categories.

 

Homemakers, amateur cooks and professional chefs have also  blazed ahead as some of the top global contributors of cooking  content, says the site, which hosted some popular and creative  cooking talent here recently.

 

Nisha Madhulika, 54, from Noida and Gayatri Sharma, 40,  from Mumbai, both homemakers gained recognition for their  cooking blogs and videos that have attracted wide viewers.  They are among those listed by YouTube as ‘Top Chefs’.

 

Madhulika speaks in Hindi to showcases delicious  vegetarian recipes in her video tutorials, which have over  four crore views.“My passion for cooking led to start my food and cooking  website in 2007, and with help of my son and husband I started  my YouTube channel in 2011. By doing what I love I have now  created an identity for myself and my viewers tell me that am  an inspiration for many homemakers ,” says Madhulika.

 

Based on watchtime, two of the global top ten YouTube food  channels come from India. Similarly, four of the top ten most  watched YouTube food channels in Asia are also from India,  making domestic creators some of the top cooking content  contributors on the site in Asia and around the world.

 

“Food and cooking videos are thriving on YouTube, with  cooking content being amongst the top ten most watched  categories globally. In India, it’s amongst the top five most  watched categories,” says Gau-tam Anand, Director, Content and  Operations, YouTube Asia-Pacific.