Now, a TV advert that promotes 'eco-friendly' sex

London: A new TV ad for a New York-based firm, Sustain Condoms, is promoting 'green' sex by asking women to use eco-friendly contraceptive, which are "Fair-trade and suitable for vegans".

In the video, a woman is seen saying that her "vagina deserved only the best" before making her move on the man whom she was taking home after meeting at a party, the Mirror reported.

The ad, which encourages women to get on top, ends by asking viewers to "do what was natural".

The US firm, which was founded by a Dad and daughter duo, makes a variety of condoms and has vowed to donate 10 percent of their pre-tax profits to US women with no access to reproductive health care.