Goa tourism open to tie up with Bollywood to target NRIs
It plans to tie up with Bollywood films that are shot in Goa
Panaji: The Goa tourism department stated that it plans to tie up with Bollywood films that are shot in Goa, in order to target NRI tourists. State tourism director Amey Abhyankar said that initiatives to tie up with films depicting beauty of Goa can result in the increased footfalls of the NRIs.
"NRIs are large communities outside country and our films have large fan following there. We might be surprised to see large number of NRIs coming in after watching Goa in the films," said Abhyankar. Goa tourism department has tied up with latest Bollywood release of Deepika Padakone, Arjun Kapoor starrer 'Finding Fanny'. The film, which is in both Hindi and English, has a potential international audience and Goa has been extensively showcased in it. "Films definitely have spill over on tourism. State has a single window system to make film shootings more convenient. We will be?open to such ventures in near future," Abhyankar added.
He said the film has explored areas, which tourists might not have seen during their visit to Goa. "You get to see glimpses of different parts of Goa (in the film). These are places which a person who has been here before might not have seen," he said.