DuPont converges farm, technology

New Delhi: US-based chemical firm DuPont has come out with technology solutions to tackle illegal and counterfeit pesticides sold under its brand in India.The company has introduced two technologies ‘DuPont Izone’ and ‘DuPont Tracelogy’ to educate farmers in identifying an original genuine product versus a counterfeit one, a statement said. 

 

‘DuPont Izone’, a technology that works with web-based verification system, helps in validating the authenticity of the product when a farmer sends an SMS. ‘DuPont Traceology’, a cloud-based product verification system, helps in tracking products and providing critical product information such as batch, lot and part number to verify products. 

 

“We at DuPont are committed to fight this menace of fake and illegal crop protection products,” said Ram Mudholkar, business director (South Asia), DuPont Crop Protect-ion business.