Brother revamps 10 new laser and multi-function printer lineup

Mumbai: Brother International India, known manufacturer in home and business IT peripherals, has launched a series of four new Mono Laser Printers and six Multi-Function Centres (printers), which come with enhanced features to increase efficiency and affordability.

These products are very significant and will play very crucial role to capture a 25% Mono Laser Market share for Brother in India by 2017.

These products also are being launched in India keeping in mind the changing needs of the customer. Especially in India, the customer today is cost conscious and tech savy. Delivering value on both parameters is a challenge for any printer manufacturer. Brother, being a company which conceptualises, designs, manufactures and of course markets its products, has been able to get the right combination for the customers in India.

“Brother India is expected to grow to a maximum within the entire Asia-Pacific region. To achieve this we have been constantly working on our distribution network to ensure smooth availability of our products. We have invested heavily on manpower by adding sales forces. We complimented the above initiatives by brand building activities like outdoor ads/ in-shop branding, which are aimed at enabling visibility in the market.” said Mr Yoshiji Matsui, MD, Brother International India.

“Growing trend of SOHO, rise in SMBs and startups have changed printer industry ecosystem in India in the past few years. To add further, need of compact printers with feature rich capabilities is becoming key component of purchase decision. Brother constantly strives to offer its customers quality printing while keeping costs low for them. These new products will bean accelerator for us to ramp up more numbers in the very competitive space.” said Alok Nigam, GM (Sales & Service & Marketing), Brother International India. “To provide Brother users with greater value, reliability and convenience, every printer and Multi-Function Centre (MFC) has its own appealing point.” he highlighted. These products range from an MRP of Rs 5,200 to Rs 19,990.

The series consists of the HL-1201, HL-1211W, HL-L2321D, HL-L2361DN printers, as well as DCP-1601, DCP-1616NW, MFC-1911NW, DCP-L2541DW, MFC-L2701D, MFC-L2701DW Multi-Function Centre’s. Designed to meet the needs of Home, Small Offices and Home Offices (SOHOs) and Small Medium Businesses (SMBs), they are compact enough for any business environment, yet provide a full range of networking and workgroup features.

Below is a listing of the printers with the present MRP.

• HL-1201 - Rs 5,200
• HL-1211W - Rs 6,440
• HL-2321D - Rs 7,200
• HL-L2361DN - Rs 12,250
• DCP-1601 - Rs 9,990
• DCP-1611NW - Rs 11,650
• MFC-1911NW - Rs 13,490
• DCP-L2541DW - Rs 16,350
• MFC-L2701D - Rs 16,990
• MFC-L2701DW - Rs 19,990

All prices are inclusive of the prevailing taxes and include a one-year on-site warranty. These machines can be purchased through Brother International India’s authorised dealers and resellers, and are supported by Brother Customer Care.