Smartphone sales in India to cross 53 million in 2014
The sales of smartphones in the said period is estimated to be about 39 million units
New Delhi: Falling prices of entry-level smart devices and growing demand for Internet access are expected to drive sales of smartphones to 53 million units this year. According to research firm GfK, total mobile phone sales in India are expected to touch 200 million units this year, of which 53 million would be smartphones.
In value terms, revenue sales of total mobile phone market is forecast to be about Rs 75,000 crore, of which Rs 52,000 crore would be smartphones. GfK tracks actual sales data. In the January-September 2014 period, 147 million mobile phones are estimated to have been sold already.
The sales of smartphones in the said period is estimated to be about 39 million units. In value terms, smartphones accounted for Rs 39,000 crore in the first nine months and the total mobile phone market is pegged at Rs 57,000 crore. Korean giant Samsung had 34.2 per cent of the smartphone sales in January-September 2014 quarter, followed by Micromax 17.9 per cent and Nokia 16.3 per cent.
In value terms, Samsung had 41.5 per cent share, Micromax 10.6 per cent and Nokia 12 per cent. India is one of the fastest growing smartphone markets globally, driven by factors like falling prices of smartphones and users migrating from feature phones to smartphones.