More couples are now experimenting with sex toys

London: A new study has revealed that 82 percent of Brits think using sex toys is much more acceptable now than it was before.

The survey by Durex found that 55 percent of respondents are not-so-secret sex toy users, suggesting that the purchase and use of toys and other sex enhancing products is becoming more of an everyday thing, with the average age to buy your first at 26, the Daily Star reported.

The company, which is launching a new website (Durex.co.uk) in light of this research made up of a range of products available to buy, found that 38 percent of people bought sex toys for the first time to spice up their relationship.

However, half of sex toy users said they simply enjoy "good sex" and that using sex toys was just a part of that, and almost a quarter of couples said their toys get a regular workout while a third said they're saved just for special occasions.

Leading sexpert Alix Fox said that once sex toys are introduced in a relationship, it opens up a whole new spectrum of sensual possibilities.

Fox added that toys give the couple the opportunity to experiment with fresh methods of turning each other on, and they can positively support relationships in so many ways, for instance, by helping them to become more orgasmic, and allowing them to explore their bodies and discover a wider range of sensations they are capable of experiencing together.

Fox concluded that through playing with toys, people may well be amazed at what they discover about their partner and themselves for the better.