Exhibitors predict a positive weekend for ‘Action Jackson’

Mumbai: Bollywood is gearing up to conclude the year and Prabhu Dheva's 'Action Jackson' is the first big release of December month. This is the first time Micheal Jackson of Bollywood, Prabhu Dheva has teamed up with Ajay Devgn, and the buzz around the film is mounting. The film will also feature Sonkashi Sinha, Yami Gautam and Manasvi Mamgai.

After a dull November, trade analysts are expecting to have a good start. If advance booking is any indication, it looks like the film will be taking the box office by storm. According to a report in Box Office India, advance booking for the film opened with a bang on Tuesday at most multiplexes and it is expected to notch up fantastic numbers during the weekend.

Programmers from various multiplex chains and exhibitors too believe that in spite of releasing on a non-holiday, the film will enjoy a smooth run at the weekend.

Ansh Kapoor from Fun Cinemas expresses that the film is turning out to be a magnum opus, "It was dull November, was a disaster as none of the films worked, even those featuring big stars. Advance booking for the film started on Tuesday and the film is releasing on a non-holiday but the film will take a gigantic opening and hold strong over the weekend. At present, ticket sales are more than 50 per cent and the numbers will grow by late evening. On average, we have allotted 12-14 shows per property. This is a solo release, which is an advantage."

On the other hand, Amar Laykar, an executive from PVR Cinemax mentioned that people are looking forward to see the rare pairing of Prabhu Dheva and Ajay. He commented, "This film will undoubtedly ring in gigantic numbers inspite of releasing on a non-holiday. The last few months were quite dull, which is why everyone has high hopes from Action Jackson. Also, being a solo release, we will run maximum shows. The outstanding response to the advance booking suggests that we will sell out the weekend shows by this evening."

Ashutosh Aggrawal from Star World expressed that it’s an entertaining family film and as the title suggests, it will have action as well as dancing.

Mayank Shroff, Cinepolis commented on the weekend bookings, "Advance booking for the film is very strong, especially for Saturday and Sunday. So far, the film has drawn an outstanding response at the ticket window and is creating a huge buzz. With an over 60-per cent response to advance bookings, we predict nothing short of an exceptional weekend."

Action Jackson is believed to be one of the big money-spinners among the 12 new films slated to hit the screens this month. Well, it would interesting to see how the events unfold this time around.