GOSF a huge success this year: Google
It has bagged around 10,000 bookings in a single day
Internet giant, Google stated that the response to the ongoing Great Online Shopping Festival has exceeded wildest expectations, with Tata Group's realty arm having bagged 10,000 bookings in a single day. "The GOSF has exceeded the wildest of our expectations with the response that we have had to GOSF," said Rajan Anandan, Managing Director, Google India. Anandan said that in spite of high traffic, the user experience is seamless and the sites are not going down. "This is unlike the experience last year, when there wer issues with connectivity," he said.
He said realty firm Tata Housing alone has witnessed 10,000 bookings of flats within the first day of the GOSF, for which Google has tied-up with 450 merchants who are offering special discounts on merchandise. The Google India head said this is very important as users have to pay Rs 25,000 for the booking. Meanwhile, Bangalore-based Puravankara booked 125 homes online in less than 12 hours of the offer going live in both the Puravankara and Provident brands.
The sale, which is on till December 12, has seen sales of small and medium online retailers surge by up to ten times, while the same for established retailers like Flipkart and Amazon are up by up to 100 per cent, Anandan said.