Maruti aims 20 per cent growth in exports in 2014-15 at 1.2 lakh units

New Delhi: Country's largest car maker  Maruti Suzuki India is eyeing 20 per cent growth in vehicle  exports this fiscal at 1.2 lakh units, riding on increased  sales in non-European markets like Africa, Latin America and  the Middle East.  In the current fiscal till date, the company has exported over 92,000 units in over 100 countries, a growth of over 23  er cent over previous year and would soon launch its latest  model 'Ciaz' in Mexico to add to its export basket.  "We are likely to close the financial year with around  1.2 lakh units, a growth of around 20 per cent," a Maruti  Suzuki India Spokesperson told PTI.  This growth is on account of multiple factors such as  focused efforts on markets such as Africa, Latin America and  Middle East, the spokesperson added.  "This is in line with the Suzuki mandate to drive exports  to these markets from India," the spokesperson said.

In December, the company's total exports nearly surged  three-fold to 11,682 units, as compared to 4,311 units in  December 2013.  Elaborating on the company's export performance during last month, the spokesperson said: "December was good month  for us. We added markets like Sudan and Mexico and launched  Ciaz in Egypt. Ciaz has been well received in Egyptian market  and will be launched in Mexico shortly."  Besides, the company also expanded its exports fleet.  "We have moved forward from exporting small cars and have  added models like Swift, DZire, AltoK-10, Ertiga, Celerio  which are helping us get good export numbers," the  spokesperson said.  The top five export markets for the company so far in the  current fiscal have been Algeria where it sold 8,991 units, followed by Chile where the company dispatched 7,456 units. 

The company exported 5,736 units to Angola, 3618 units to  Peru and 2,328 units to Indonesia."South Africa and Angola are other interesting markets  where our cars are selling very well. In Angola, we are the number one brand in the market for the past two months. While  we will continue to explore new markets, future growth is  expected from Non-European markets," the spokesperson said. Some new models added to the export fleet that have  helped the company strengthen its presence in non EU markets  are new Alto K-10, Ertiga, Celerio and Ciaz, the spokesperson  said.  "Models introduced last year like Dzire, new Swift, new Alto 800 have also been well received in these markets.

These models are also available in left hand drive versions to meet  the specific market needs," the spokesperson added.  In 2014, India's overall passenger car exports declined by 2.65 per cent to 5,47,087 units from 5,61,972 units in  2013.