Check out: 'Largest Cricket Bat' bids for Guinness World Record

Dubai: As the Cricket World Cup is round the corner, a bat as tall as 10-storey building, unveiled here to promote and celebrate the quadrennial event, is bidding for the Guinness World Record for the 'Largest Cricket Bat'.

The 32-metre long and four-metre wide cricket bat, created by a leading pay TV network was displayed on Monday here at the ICC Academy.

As tall as an eight to 10-storey building, the bat weighs a mammoth 950 kilogrammes and is nearly 32 times longer than a standard cricket bat.

Placed horizontally, the bat's length is equivalent to the distance of seven cars parked bumper to bumper.

"We wanted to do an activity where we could engage UAE cricket fans and give them an opportunity to come here and say something to the UAE team. So that is what this activity is about. The objective of this is to demonstrate our passion for cricket," said Hamad Malik, Chief Marketing Officer of OSN, TV network that made the bat.

We are celebrating the start of the ICC Cricket World Cup 2015 with the Guinness World Record attempt, the network said.

Malik along with Andy Warkman, VP Sports and Production at OSN, David East, CEO of Emirates Cricket Board and the UAE National Cricket team's coach, Aqib Javed along with star players revealed the gigantic cricket bat.

The bat will be on display at the ICC Academy in Dubai until the end of March.

The World Cup begins on February 14 and is being jointly held by Australia and New Zealand.