Intel reiterates its Channel Focus; announces a DIY campaign

Mumbai: Reiterating its long-standing commitment to the channel community, Intel in India announced a special campaign for the network of Intel Technology Providers. Through this campaign, Intel will train its Intel Technology Providers on the latest roadmaps and organize a series of e-street activations as well launch a targeted digital campaign.

Intel launched its channel membership program called the Genuine Intel Dealer program in 1995 and over the past nineteen years, the program now known as Intel Technology Provider program, has evolved to keep up with the changing channel dynamics with over 20,000 technology providers registered across India.

The channel community has been offering consumers the flexibility of choice when it comes to customizing their own personal computers for several years now. Through this campaign, Intel will also communicate with consumers online be it students, gamers or professionals educating them about how they can assemble their own personal computer as per their needs and budget through the Intel Technology Providers.

One of the main areas of focus for Intel is its desktop strategy which aims to (i) reinvigorate the category through compelling new products, (ii) reinvent the category through new form factors like the Next Unit of Computing and portable All in Ones and (iii) lastly remodel the category through brand new usage models and experiences. At the event, Intel talked about how new personal computing form factors like tablets and 2 in1s are an excellent growth opportunity for the channel.

Speaking at the event, Rajiv Bhalla, Director, Sales and Marketing - Intel South Asia said, “Intel remains committed to the growing desktop enthusiast community and Intel Technology Providers have been a strong channel in driving technology transitions and delivering form factor innovations in the form of NUCs, custom built PCs and AIOs.  They have been the true champions of Make in India philosophy by offering flexibility and choice to consumers for their computing needs. With this campaign we wish to further empower them, by creating more awareness and pride amongst customers in making their own PC, thus driving more growth for the Intel Technology Providers and boost their contribution to the Government’s Make in India vision.”

The other big growth opportunities for the Intel Technology Providers to be highlighted this year include the Internet of Things and servers. From a server standpoint, the growth opportunity for the channel lies in build out of private and hybrid clouds, workstations especially in key segments like manufacturing and the small and medium business segments. Intel’s focus in the IoT space has four main areas including digital signage, intelligent storage, point of sales (POS) and surveillance, which can also be a huge growth area for the channel community.