Kareena Kapoor Khan’s desi look is a big draw
Few big brands approached the makers of Bajrangi Bhaijaan and UP for exclusive tie-ups
By : natasha coutinho
Update: 2015-05-26 23:23 GMT
Apparently, Kareena Kapoor Khan’s desi avatar in upcoming films like Bajrangi Bhaijaan and Udta Punjab has helped her bag a few endorsement deals to add to her kitty. Our khabru reports that after images of Kareena’s look in these films were leaked online, a few big brands approached the makers of BB and UP for exclusive tie-ups. These brands want Kareena to be their ambassador.
“While a film’s marketing team proactively looks for brands to associate with, in this case, it is the opposite that has occurred. Kareena’s look has been so well received online that some ethnic/fusion apparel brands have reached out to the film’s makers for tie-ups. They are very keen to associate with Kareena as her desi look seems to have found favour with fans,” our source said.