Indian Idol singer hums for ad jingle

Indian Idol Junior contestant Ranita has been garnering much praise for her performances on the show, but the nine-year-old was in for a surprise when Salim Merchant, a judge on the show, offered to utilise her voice for an advertisement jingle. Salim decided to surprise Ranita and led her to a recording studio blindfolded, only to tell her there that she was chosen to sing for a commercial
advertisement.

He said, “Ranita’s talent amazes me. She is one of the youngest contestants on the show and I think she is truly blessed. There is sincerity in her voice. We (Rajat Dholakia and I) were looking for a voice for the ad jingle. Besides being judges on the show, I think it is our duty as mentors to give them the right platform and an opportunity. I didn’t have to think twice before casting her as the singer for the jingle.”