Anushka Sharma campaigns for 'a noise free' Diwali

The actress emphasizes on the adverse affect of the festival on animals

Update: 2015-10-19 12:45 GMT

Mumbai: Last month, Anushka Sharma wrote her 'one true love', Dude's name on a lock and threw the key into La Seine on the 'love-lock' bridge in Paris. The actress is taking her commitment to Dude one step further. Ahead of Diwali, Anushka will soon be launching a campaign 'Pawsitivity', which is aimed at sensitising people about the adverse effects of noise, air and water pollution on animals.

In most cities, noise pollution levels go up by 80 per cent as bursting crackers is an accepted ritual everywhere. However, people fail to realise that it has a bad effect on animals. Anushka will launch an extensive social media campaign which several prominent figures are expected to join. She aims to bring down the decibel levels in residential areas and reduce noise pollution. 

The actress, had earlier voiced her anger on the Yulin Dog Meat Festival of China in June. She also started a campaign on Twitter to put an end to the festival, that centres around the slaughtering of thousands of dogs every year in Southern China. The campaign was supported by Alia Bhatt, Sonakshi Sinha and Jacqueline Fernandez.

On work front, Anushka is currently shooting for Karan Johar's 'Ae Dil Hai Mushkil' featuring Ranbir Kapoor, Aishwarya Rai Bachchan and Fawad Khan. 

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