Mahindra enters digital marketplace for intra-city logistics

New Delhi: Mahindra & Mahindra (M&M) on October 20, launched SmartShift, a technology enabled load exchange platform for cargo owners and transporters, enabling them to work with each other.

Under the initiative, cargo owners -- both businesses and individual users -- can access the SmartShift service through a mobile app available on Android, website or the dedicated call centre, M&M said in a statement.

"At Mahindra, we regularly challenge conventional thinking and create disruptions with our unique product and service offerings. SmartShift is one such idea that was seeded by a young team and has now been charged with growing this service offering independent of existing Mahindra businesses," M&M Executive Director, Pawan Goenka said.

SmartShift is a digitally enabled, value added service that would benefit both cargo owners and transporters, he added.

"The goods transport industry in India is a fragmented market. A platform or marketplace that connects load owners and transporters can bring significant efficiencies," M&M Group President (Strategy), Anish Shah said.

The resulting reduction in cost and travel time would delight the end consumer as SmartShift will be the marketplace for load transport within cities, he added.