Maruti's NEXA celebrates first anniversary, records over 1 lakh sales

Maruti Suzuki's upmarket NEXA range of showrooms has completed one year. The NEXA network was established to cater to Maruti's premium model customers. The dealer network started off by selling the S-Cross, followed by the Baleno. The NEXA dealership network has 150 outlets currently, spread across 84 cities. NEXA has to its name 1 lakh sales for the automaker. Maruti Suzuki aims to add 100 outlets to the NEXA network by March 2017, and it is hoped that the NEXA sub-brand will account for 15 per cent of MSIL's sales by 2020. The upcoming Maruti Ignis hatchback will join the league of cars retailed through NEXA showrooms.

Mr. R S Kalsi, Executive Director, Marketing & Sales said, “NEXA has been created to address the needs of a new and growing segment of Indian customers. These customers are well travelled, digitally savvy and frequently experience five-star hospitality. They value personal touch and pampering in their purchase and ownership experience. Over half (51 per cent) of the customers who bought cars at NEXA were not customers of Maruti Suzuki at that point, indicating that through NEXA, we are able to attract new categories of customers.”  

“To further enhance the purchase and ownership experience, we plan to provide customers enriching experiences beyond the showroom as well. We will curate new experiences around fashion & lifestyle, music and travel. These experiences will touch the lives of customers through international music festivals, fashion/styling sessions and long distance drives. Rather than limit ourselves to selling cars, our aim is to forge relationships over the period of ownership.”

Currently, the Baleno is offered with a 1.2-litre petrol and a 1.3-litre diesel engine, with prices ranging between Rs 5.15-8.23 lakh. The S-Cross, on the other hand, is only available 1.3-litre and 1.6-litre diesel engines, with prices ranging between Rs 8.03-12.03 lakh (both prices ex-showroom, Delhi).

Source: CarDekho.com