Royal Enfield Introduces Redditch Series Classic 350

A new variant of the Royal Enfield Classic 350 motorcycle has been introduced in the market. Named the Redditch series, it has three colour options – Redditch Red, Redditch Green and Redditch Blue. It is named after the needle-making town, Redditch, located fifteen miles south of Birmingham in the United Kingdom. Royal Enfield first started making their bikes in Redditch and continued manufacturing them there till 1967.

One of the most iconic bikes to come out of the pre-war factory there was a 125cc 2 stroke bike named the Royal Baby but better known as the ‘Flying Flea’. The name came about World War II when the bike was inducted in the armed forces. The bikes were often dropped from planes, nestled inside custom-made parachute cages, into enemy territory to support paratroops. They soon became famous, earning the moniker, ‘Flying Flea’ owing to their featherlight weight.

The Royal Enfield Redditch series retains the same styling. From the 350cc unit construction engine, front & rear mudguards,headlamp, fuel tank, oval tool box, exhaust, speedometer dial, single spring seat and tail lamp, all hark to the styling of the original. The bike also uses the original Royal Enfield Redditch monogram, first used in 1939.

Introducing the new bike, Mr Rudratej (Rudy) Singh, President, Royal Enfield said, “Royal Enfield launched the Classic in 2008 based on its popular ‘J2’ model,  as our brand has always taken inspiration from its rich heritage. Looking back into our decades old legacy, we have given Classic a makeover taking cues from the motorcycles and the use of the original Redditch monogram makes the Redditch series more special as it revives our association with the motorcycles produced out of Redditch in that era”

Bookings for the bike start from January 07, 2017 at all Royal Enfield stores across India. Prices for the Redditch series are -

Mumbai (on Road)- Rs 1,57,577

Chennai (on Road)- Rs 1,47,831

Bangalore (on Road) Rs 1,55,456

Hyderabad (on Road) Rs 1,49,340

Source: Bikedekho.com