Maruti eyes Baleno to become a global success
The company is contemplating to expand the hatchback's export reach to over 100 countries across the globe.
In its latest avatar, the Baleno brand has been nothing less than a sensation for Maruti Suzuki. Earlier, when the Baleno was a sedan placed above the Maruti Esteem, it couldn't do much to boost the company's reputation, and it was in 2015 that Maruti launched a premium hatchback with the Baleno nameplate. In less than a year's time, the hatchback has outclassed all its competitors. Not only this, it became the first ever India-made Maruti product to be exported to Japan.
Recently, MSIL announced that the Baleno hatchback has clocked 1 lakh unit sales in the domestic market. While it is being exported from India to several countries in Latin America, Middle East and South East Asia, the Japanese car firm has announced that it wants the Baleno to become a global success. To achieve this, the company is contemplating to expand the hatchback’s export reach to over 100 countries across the globe.
The new list of countries will include the Caribbean Islands, Saudi Arabia, Qatar, Oman, Lebanon, Kuwait, UAE, Uruguay, Costa Rica, Bolivia, Honduras, Panama, South Africa, Peru, and Indonesia.
Since the launch of the Baleno, MSIL has managed to export around 38,000 units of the hatchback to countries such as France, Denmark, Australia, England, Austria, Japan, Italy, Hungary, Greece, Iceland, Netherlands, Poland, Spain, Sweden, Bhutan, Nepal, Switzerland, Germany, Israel and Chile.
While all that is great news for the Japanese car firm, it surely raises a question about its production capability in India. Two of Maruti’s hot-selling products, Baleno and Vitara Brezza, currently command a waiting period of at least 6 months in its domestic market. As of now, the company is working hard to bring its new production plant in Gujarat, where the Baleno and the company’s new products will be built, up and running as soon as possible. However, with the plan of exporting the Baleno to several more destinations across the globe, it is possible that Maruti will face difficulties in lowering the waiting period down for the in-demand hatchback in India.
Source: Zigwheels.com