Anand Mahindra to hand over exclusive edition XUV400 to highest auction bidder

MUMBAI: India’s leading SUV manufacturer Mahindra & Mahindra announced the action of the exclusive edition of the all-electric XUV400 designed by Mahindra’s Chief Design Officer Pratap Bose in collaboration with young, revolutionary fashion designer, Rimzim Daduwas.

The proceeds from the highest bid will be given for a social cause and distributed amongst Mahindra Sustainability Award winners.

The SUV will be handed over to the winning bidder by Anand Mahindra, Chairman, Mahindra Group on Feb 10. The winner will also get an exclusive pass to witness the India inaugural round of all-electric FIA Formula E championship in Hyderabad on February 11.

The winning bidder has the choice to either donate his/her bid to support the winners of the Mahindra Rise Sustainability Champion Awards announced on November 28, 2022,and/or donate the amount to a not-for-profit of their choice. Furthermore, Mahindra will match the winning bid and distribute it to support the winners of the Mahindra Rise Sustainability Champion Awards, and/or to a not-for-profit.

Pratap Bose, Chief Design Officer, Mahindra & Mahindra said, “We collaborated with Rimzim Dadu because her work is at the true cutting edge of design. It is futuristic, it is fun and beautiful. It blends technology and stunning craftsmanship and that is exactly our philosophy at Mahindra.”

Rimzim Dadu said, “I am excited to collaborate with Mahindra and Pratap Bose to create this exclusive edition of Mahindra’s first e- SUV. The Rimzim Dadu Signature Blue color takes inspiration from textiles and is loaded with our signature design elements.”

Auction registrations are already open, and one can click on https://auction.carandbike.com/to register. The bidding for the online auction will open on January 26, 2023 at 11am.It will run from January 26-31, 2023.The entire auction bidding process will be conducted by Ernst & Young.