Honda Activa reaches 3 crore sales milestone
PUNE: Japanese automaker Honda Motorcycle and Scooter on Tuesday said its popular Honda Activa scooter has hit the 3-crore sales milestone.
While it took 15 years for the iconic scooter to reach the 1 crore milestone, but just 7 more years to add 2-crore more customers.
Honda Activa was first launched 22 years ago and it has enjoyed the cult status of being India’s numero uno scooter for over two decades.
The Activa first arrived as a 102cc scooter in 2001, and the convenience of a CVT coupled with the clean-running nature of a four-stroke engine immediately grabbed the attention of buyers. The unisex looks helped too, and the Activa sold a respectable 55,000 units in its first year on sale.
With a lack of direct competitors, it became the market leader in the scooter segment in 2004-05 and reached the 10-lakh sales milestone the following year, 55 months since its launch.
It wasn’t until 2008-09 that engine displacement grew to 110cc, while simultaneously giving a claimed 15 per cent increase in fuel efficiency. By this point, monthly sales were also at the 50,000 mark, which, as mentioned previously, was the annual figure at the time of its launch.
With the new Activa 3G arriving in 2014-15, along with the very first Activa 125, the Activa became not just the bestselling scooter, but the bestselling two-wheeler in India at this point.
The 2 crore total sales mark came up in 2018, and despite the setbacks of the pandemic, Honda achieved 3 crore sales in 2023.
“Achieving the 3-crore customer milestone in just 22 years is a testimony to the unwavering support and trust that our customers have placed in us. HMSI remains committed to deliver exceptional value to our consumers,” said Tsutsumu Otani, CEO & MD at Honda Motorcycle & Scooter India.