Eccentric Raises USD5 million in Pre-Series A Funding
PUNE: Mumbai-based 3D automotive startup visualizer Eccentric, earlier known as Eccentric Engine, has raised $5 million (about Rs 43 crore) in pre-series A funding by Exfinity Venture Partners and Arkam Ventures, as funding activity picks up in India.
The funds would be deployed to accelerate tech product development and expand global footprint, the firm said.
It said the funds would be utilized to further accelerate developing its One3D, a real-time 3D rendering platform tailored for superior online retail experiences for automotive OEMs and dealerships.
Eccentric has been a key visualization partner with top automotive brands such as Maruti Suzuki, Tata Motors, Toyota, Hyundai, and Stellantis, among others, many of whom will be showcasing their iconic products at the upcoming Bharat Mobility Global Expo 2025 in New Delhi on Jan.17.
“With One3D, OEMs and dealerships have experienced faster conversions, a 2–3 times increase in customer intent-to-purchase, and reduced purchase timelines by 40 per cent,” claimed Varun Shah, Co-founder & CEO at Eccentric.
Moreover, he noted, One3D has reduced costs for OEMs by over 80 per cent compared to traditional 3D techniques.
Shah and Gaurav Rane founded Eccentric in 2012 to solve the fundamental challenge in the automotive industry of lack of interactive and immersive solutions for vehicle visualization.
Eccentric claims that its One3D platform has powered over 200 million user experiences globally and is already live at around 3,500 dealerships.