New Tata Curvv EV To Disrupt the Growing Mid-SUV Market

 Pune: Tata Motors on Wednesday introduced its much-awaited fifth all-electric vehicle, the Curvv EV priced between Rs 17.49 lakh and Rs 21.99 lakh to take on directly with the MG ZS EV, which ranges from Rs 18.98 lakh to Rs 25.44 lakh.

Curvv EV is Tata Motor’s first entry into the emerging sports utility vehicle (SUV) coupe market in the country – a segment in which the Citroen Basalt is also expected to debut soon.

“Today marks an important milestone in our SUV journey with our foray into the fast-growing mid SUV segment. With India’s very first SUV Coupe Curvv EV, we are pushing further the boundaries of design, safety and technology. The Curvv also takes forward our established strategy of offering choice to discerning customers with its multiple powertrain offerings in EV, Petrol and Diesel,” said Shailesh Chandra, MD, Tata Motors Passenger Vehicle and Tata Passenger Electric Mobility.

The standout features of the Curvv EV include Level 2 Advanced Driver Assistance Systems (ADAS), two battery pack options with fast charging support, and connected car features with Tata's iRA app.

Notably, Tata Motors also launched the SUV coupe with Petrol and Diesel engine options.

Positioned above the popular Tata Nexon EV in the mid-size SUV segment, the Curvv is aimed at competing with established models like the Hyundai Creta and Maruti Suzuki Grand Vitara.

The SUV coupe is available in five trim variants: Creative, Accomplished, Accomplished+S, Empowered+, and Empowered+A.

Bookings for the new SUV coupe start on August 12, while those looking to test drive the vehicle can do so starting August 14 at Tata Motor showrooms. Delivery of the Curvv EV begins August 23.

Tata Curvv EV and ICE (internal combustion engine) versions share a similar SUV coupe design, bar a few elements. The vehicle gets 215/55 profile 18-inch wheels with aero inserts, thick body cladding, and flush-fitting door handles. It sports a continuous LED DRL light on the front with lower-positioned LED projector headlamps. The SUV coupe has a 190mm ground clearance and a water-wading capacity of 450 mm. The EV comes with a boot space of 500 litres while the frunk (front trunk) offers 11.6 litres of storage.

As for the powertrain, the Tata Curvv EV features a single front-mounted 123kW liquid-cooled motor which generates 167 PS. The Curvv EV sprints from 0-100kph in a claimed 8.6 seconds and reaches a top speed of 160kph, while the 45kWh model has a claimed 0-100kph time of 9 seconds. Tata said the battery can get up to 150km of charge in just 15 minutes, and 10-80 percent charge in 40 minutes using a 70kW charger.

The SUV comes with two battery pack options: 45kWh and 55kWh. As per the company, the 45kWh option offers a maximum range of 502km (ARAI claimed) on a single charge, while the larger battery pack has a claimed range of 585km. However, Tata Motors said that the options can provide a real-world estimated (C75) range of up to 350km (45kWh) and 425km (55kWh).