Maruti aims to double sales network to 4,000 outlets by 2020

New Delhi: Country's largest carmaker Maruti Suzuki India (MSI) aims to double its sales network to 4,000 outlets by 2020 as part of plans to sell 20 lakh units per annum by then. The company, which ended 2014-15 fiscal at a total of 1,820 traditional dealerships spread across 1,470 cities, plans to add 200 outlets in the current fiscal, thereby taking the count to over 2,000 shops by the end of current fiscal.

"We are looking at doubling the sale outlets to 4,000 by 2020. This is in line with the ambition to sell two million units by 2020," MSI Executive Director Marketing and sales RS Kalsi told PTI. The company is also planning to enhance the number of Nexa showrooms to 250 in the current fiscal from the current 127 outlets, he added.

In 2015-16 fiscal, ended March 31, the company added 200 traditional dealerships, while Nexa outlets expansion was the fastest retail network expansion anywhere in the world, Kalsi said.

"Nexa outlets have been well accepted and we aim to close the current fiscal at 250 outlets," he added.

As part of its plans to achieve 20 lakh sales mark by 2020, the company also plans to introduce a slew of models in the country. In the current fiscal, the company plans to launch two new models, Ignis and Baleno RS, towards the festive period this year.

The company, which posted its highest-ever total sales at 14,29,248 units in 2015-16 at a growth rate of 10.6 per cent, had launched three models S Cross, Baleno and Vitara Brezza in 2015-16 fiscal. Suzuki Motor Corporation (SMC) has already announced plans to launch around 15 new models in India in the next five years to aid MSI achieve target of selling two million units annually by 2020.

MSI's market share soared to 7-year high at 46.8 per cent in the domestic passenger vehicle segment during the last fiscal. The top four best-selling models in India -- Alto, Dzire, Swift and WagonR, came out from the Maruti Suzuki stable for fourth year in a row.