Jr NTR is face of Appy Fizz in South
The firm has also set up a new facility in Mysore, its third in the region after Hyderabad and Chennai.
Hyderabad: Parle Agro, the largest Indian beverage company, has signed up Tollywood superstar Nandamuri Taraka Rama Rao Jr., popularly known as Jr. NTR, as the brand ambassador for Appy Fizz in South India. Salman Khan will continue to be the national brand ambassador for Appy Fizz.
A Parle Agro release said signing Jr. NTR is part of a strategic approach for the company to reinforce Appy Fizz's brand recall and connect with the southern consumers.
The firm has also set up a new facility in Mysore, its third in the region after Hyd-erabad and Chennai.
Nadia Chauhan, Joint Managing Director and CMO, Parle Agro, said, "Parle Agro has an aggressive target to gain tremendous market share in South India and as part of building a strong foundation in the region we have signed on Tollywood superstar Jr. NTR for Appy Fizz.”