Royal Enfield Launches Pre-Owned Motorcycle Business

Pune: Royal Enfield, India’s biggest mid-size (250cc-750cc) motorcycle maker, on Tuesday introduced "Reown," a new company-operated, pre-owned motorcycle business initiative.

This initiative enables existing and prospective customers to buy or sell their Royal Enfield motorcycles, exchange their motorcycles, and upgrade to a new Royal Enfield with ease.

Reown aims to provide easier access to ownership and upgrading while ensuring trust, convenience, and assurance by the brand.

“With our wide retail network, and an even wider ecosystem of Enfield collectors and workshops, we have the ability to bring together an array of pre-owned Royal Enfield motorcycles to aspiring riders, ensure thorough checks on the motorcycle for quality and to guarantee and assurance by the brand,” said B Govindarajan, CEO at Royal Enfield.

All pre-owned Royal Enfield motorcycles listed on Reown undergo 200+ technical and mechanical checks, refurbishment with genuine motorcycle parts at authorized Royal Enfield service centers, and come with a brand warranty and two free services.

Customers selling through Reown are entitled to loyalty benefits worth INR 5000 of Genuine Motorcycle Accessories for their next Royal Enfield motorcycle purchase, the company said.